Project brief
Title: Dior illustration for the cover of Vogue
Project description: I have been asked to design a portrait illustration for vogue celebrating Dior’s iconic “new look” for the September 2019 issue.
Specifications: cmyk color, 300 dpi, page size 8”x11”
Budget: $5,000
Client sender: Vogue Magazine
Message: celebrate an icon of modern fashion
Audience: Vogue viewers and people who may just be interested in the special issue
Purpose/objectives: get people to purchase the September issue of Vogue even though it’s $10 instead of the regular $3.99, show the person in a different light than they are normally seen, to celebrate fashion history in a way that the magizine does not normally focus on
Potential solution: bold eye catching illustration of a fashion icon instead of a photograph of a pop culture person
Project schedule:
Sept 27th: research, brief, and thumbnails due
Oct 2nd: 3x5’s due
Oct 5th: roughs due
Oct 9th: tight rough with color due
Oct 11th: Final image due
Oct 16th: cover mockup due
Oct 18th: finals due
Illustration idea/concept: Dior: the man behind the new look
Tracings
Exaggerated features
6x6 concepts
updated project brief
vogue readership:
vogue is a magazine that is at the forefront of the modern fashion movement. their magazine includes interviews with pop culture icons, modern fashion trends, and historical context.
GENDER
Female — 77%
Male — 23%
AGE
16-24 years — 28%
25-34 years — 34%
35-44 years — 21%
45+ years — 17%
Employed – 72%
Business owners, managers, specialists, white-collars – 62%
High income and above average – 74%
63% female visitors of premium department stores read Vogue
42% buy clothes and shoes at least once a month
46% spend on clothes and shoes over 30 thousand rubles
58% spend on personal care over 10 thousand rubles
Source: Mediascope (TNS), NRS – Russia, May – October 2017;
Mediascope (TNS), Premium Department Stores Visitors Survey (TSUM, GUM, TSVETNOY), Moscow, April 2017
This cover is targeted towards 16-34 year olds with a high income who like fashion. it is targeted to them as a history of a very popular designer brand that many may not know. additionally, because this is the October vogue, it is also targeted at fashion historians, and designers who enjoy the history of fashion.
